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How to Contract a Web Developer Part IThe initial client developer discussion is an integral part of the Web design process. This article will take a look at both the client side of the development procedure, as well as the best practice methods for Web developers to employ when speaking to their potential business partners. Your business is ready for a Web site. Or so you think. Before you take any further steps, let’s take a quick look at the simple reasons why you may want to invest in a Web site in the first place. Sell products over a greater range than you currently do Offer your services over the internet Consolidate or begin advertising through the internet Get your brick and mortar location out to the massesAll of these reasons can really be lumped into the super category titled Increasing Business the prime goal of any worthwhile advertising campaign. Generating authentic business and receiving solid leads is virtually money in your pocket; and in this day and age, the internet is the best domain for advertising your products and services. People turn to the internet to look for information like no other. In fact, it seems as though the internet is even replacing God in today’s search for answers. Do some research on a few of the longer queried Google keyword phrases. Chances are you’ll come across some gems like What do I do if my boyfriend is cheating on me. Or how do I get my children to enjoy Vegetable X. For driving traffic to your soon to be Web site, you need to give users the potential to stumble upon your domain with their search engine queries. After all, what good is your Web site if nobody can find it. Forget everything you know about Web development. To achieve the seemingly simple goal stated above, you need to look for a Web designer who stays on the cutting edge of the technological market while being up to date in their development practices. You want them to employ certain Search Engine Optimization tactics, and if they don’t offer such services, you at least want them to make sure your new Web site is SEO ready. Further down the road, you might want to contract an exclusive SEO company to do your internet marketing or even do it yourself; but if your new Web site is not configured properly at its nuts and bolts, you’re going to need a comprehensive ground up redesign. And let’s not try to waste any money in this endeavor. First thing’s first: After you browse the internet for local developers or even check the regional phone directories; you must get to know your developer. And when I say get to know them; I mean get to know the quality of their work. At this point in the game you shouldn’t even have made a phone call or sent an email inquiry.

It is imperative that you take a close look at their Web sites and portfolio (if available). If what you see is visually appealing, consider it an added bonus, because, chances are, you’re looking in the wrong places to measure their worth. Key point: Know what you’re looking for. The face of the site is actually not that important. Don’t be influenced by sites constructed solely upon Flash, or sites using a little too much dynamic Javascript. This after all, can only hurt you in trying to get your Web site indexed by the major search engines. Your best bet is to right click on the page and check out their source code. And when you’re done with that, if you’re using FireFox (which you should be using), go to View on the top toolbar and choose to view the page without style. This is a close representation of what search engines are seeing. Try running a spider simulator on the page to really see through the search bots’ eyes. When viewing the source code, if you don’t see a DocType Declaration in the first line, let that be your only red flag and move onto the next developer. Another item of interest for you is standards compliancy. To check for this, run the page through the W3C’s Page Validator Tool. While search engines don’t necessarily see valid XHTML as a requirement, the closer the page comes to standards compliancy, the easier it will be read by search engines. It’s a correlation not causation type of relationship. Also worth noting is that if Web pages are produced by a company, check and see who your developer is and their relationship to the pages that you were viewing. For example, if you like Page X in their portfolio and it was developed by Designer Y, don’t settle on having Designer Z do it in the same way unless they work on the same team or were trained in the same vein. One more thing to scan for is a comment which may or may not exactly be . Remember, you’re paying a good chunk of money for a custom page, don’t settle for a recycled template. You want a unique design for your unique service proposition. If you specifically want your designer to use a template, make sure they design using the same conventions that appear throughout the template. Next up: Say no to Flash, nested tables, and all dynamic content other than CSS and basic Javascript.

Checking for nested tables in design is really just keeping an eye out for a few too many tags that start with , , etc. If they start nesting within each other in a recursive cycle steer clear. This is an old convention for design that mimics the printed page, yet it is still a popular development practice. While developers still get away with such design, mainly because it has the capability to construct beautifully looking pages, sites built with these conventions will ultimately fail and break down as browsers and search engines move toward a more standards compliant approach. So, unless you are displaying tabular data, don’t use tables or ask for them in your Web design. Whatever tables can accomplish can also be done with CSS. Enter Cascading Style Sheets An in depth knowledge of CSS, or Cascading Style Sheets, should be the one qualification you look for in a Web developer. CSS can provide powerful, accessible, and aesthetically beautiful design in the right hands whilst replacing messy and bloated code. If you do require some dynamic or user behavior delegated content, make sure your designer is comfortable with Javascript as well (this is mostly used for form validation, calculators, or complex image galleries). Now that you know the criteria for choosing a Web developer based upon principles of design; let’s move onto extended and comprehensive service. While it’s not a traditional component of a single Web designer; maybe you’d like to hire a developer or development team that offers a complete Web hosting package including domain registration and email setup. While they’re at it; wouldn’t you like a few guaranteed site modifications and some technical support, to boot. Be wary of designers who design and drop. What happens when the next version of IE comes out (certainly guaranteed to break more than a few Web sites). Or when you no longer offer Product X or you change your address, phone or fax. Do you really want to hire a new developer or draft one of your administrative assistants to decipher somebody else’s code. In so far we have taken a look at what to look for when contracting a Web developer. Say no to nested tables, Flash and messy markup. Say yes to standards compliant CSS and XHTML. In the next installment of this article we will further discuss the interlocution between contractor and client in Search Engine Optimized Corporate Web Development. Jeffrey Olchovy is a front end web developer and certified SEO for a Long Island based software company. : .

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My Tip For Creating WebsitesSo you want to build a website and at this point you may be very excited. There seems to be so much opportunity online that it seems that you cannot go wrong. You read all those sales pages out there telling you that you only need work fifteen minutes a day and you will make thousands. Forgive me I am being a little dramatic but I think you get the picture. The solid fundament when it comes to building websites is to understand why people go online. Number one they go online for information. This information can be entertaining or solution orientated. It can also be sought out for research purposes. So the first question is which category do you fall into. [continued…]

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So the first question is which category do you fall into. Now let me give you that tip. If you are interested in a subject lets take health as an example its imperative at the outset to have an open mind. What you think may work, may not so you have to be prepared for that. Secondly you need to make sure and research thoroughly so that when you make the decision you can at least know that you have done your homework and therefore your odds of success are far greater. Let me tell you what happened to me. I went out bull headed and just picked a topic that I was interested in and was not adaptable at all. Then I just built a site and put a lot of work into it but got very little results. Then of course I lost motivation and before you know it I almost got burnt out. [continued…]

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Then of course I lost motivation and before you know it I almost got burnt out. I cannot tell you how depressing it is when your dream of working online becomes a nightmare of failure. To conclude keep it simple, be adaptable, focus heavily on research and understand that it takes work so don’t be easily influenced by all sorts of hype that will in essence only distract you. To learn more about this software select any of the links below and watch free videos on how this works. Watch These Free Videos At Site Build It Customer Reviews please allow time for the videos to load. Learn how to publish a real website That works Site Build It Review. Sign Up for the free affiliates masters course. Build It Customer Reviews. php: .

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Multiple Niche Websites or One Big Authority Site. Advantages and DisadvantagesDepending on where you want to take your business, a multiple niche website can be an excellent platform with which to expand your business and cover a larger market. It could also be a good choice for you if your interests and expertise vary greatly. However, you also have a choice to just focus all your energies on building one site and staking your reputation on it. So will a multiple niche website be a good choice or will one big authority site increase your chances of success. Let’s take a look at the benefits and limitations of each option:Multiple Niche Websites:A multiple niche website offers you an opportunity to reach several different segments of the market all at once, allowing you to cover as much ground as you can using just one or a few sites. AdvantagesA multiple niche website lets you communicate to multiple groups of potential customers and possibly close a business transaction from there. It also helps maximize your initial website building efforts, particularly because you only need to build each site around a single design concept. Multiple niche websites can also showcase your flexibility and comprehensiveness of services that you offer. It’s like having a multi specialty site that attracts clients and customers from several different market segments and then doing business with them. Once your site has been around for sometime, it could easily pick up a minimum of 1,000 to 3,000 hits per day even more when you’ve gained enough reputation and recognizability in the business. DisadvantagesThe disadvantage of a multiple niche website rests mainly on its design. Since you will be promoting different products and/or services from a single site, imagine how it would look like to a visitor. One site = hundreds of related links. [continued…]

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One site = hundreds of related links. And we’re not just talking about internal links either. A multiple niche website is essentially your store from which you’ll be running your business. Once you’re actively participating in the industry, it shouldn’t be long until you find external links that you might want to refer to your visitors. Now imagine the chaos dozens of links, banners, buttons, ads, graphics, pages upon pages, all coming from just one direction, each one crying out for attention. If you can’t manage it well, a multiple niche website can grow to be a multi headed monster, each one heading for a different direction and demanding a different type of approach. In the end, there is a danger that you could be competing with no one else but yourself. Build multiple niche websites if. You have the expertise and the experience in the specific niches you want to focus on. You have the skills, time or manpower to devote for the development of each niche. You have the resources to spend for the demands that a multiple niche site will require. You have established an organized and well designed business processing system to handle transactions such as sales, discounting, customer service, subscription, etc. You have the patience of a saint and the eye for detail of an IRS auditor. Single Authority SiteThe single authority site is just that one site offering excellent products or services pertaining to a single niche or industry. [continued…]

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AdvantagesOne big authority site is perfect for people who want to build their expertise in only one field or niche. If there’s one thing you can do well and you want to make it your business, take this route. It’s easy to set up, doesn’t require a lot of resources and is relatively cheaper to run. You could also concentrate all your efforts here and become a respected guru in a specific field instead of being the internet marketer who juggles with multiple industries and never quite achieving expert status. DisadvantagesIf you made a mistake in your choice of niche, a single authority site can fizzle out like a short matchstick. When it goes, it goes and there’s nowhere else you can turn to or fall back on, unlike a multiple niche website where there are other things going on for you. You could also miss the opportunity of providing products and services for a wider market segment, thus limiting your income potential. If the niche you chose has a limited market, your site’s traffic counter will reflect that in the number of hits it receives. Build one big authority site if. Your expertise is limited to only one area and you are confident you can comfortably grow in it. You want to become a known authority in that niche. You have limited knowledge or training. You want to focus all your time, effort and money developing one big authority site versus a multiple niche website. For more information on internet marketing for beginners please visit: Source: .

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Website Development Should You Use A ‘Splash Page’ For Your Website. Some people say that using a splash page as your home page is a bad idea. And that’s true. You shouldn’t use a splash page as your home page for search engine optimization purposes. Search engines love content, and having a splash page as your home page defeats your purpose of ranking well in the search engines, if that is one of your goals. A splash page actually is a good idea if you don’t use it as your home page. For example, a splash page on a traffic exchange is an excellent strategy and it’s actually one of the best ways to eke out results from traffic exchanges. You can set your splash page as an extension. [continued…]

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You can set your splash page as an extension. For example, yourdomain. com/splash. html. Then use that for appropriate marketing channels. A splash page works well to get a visitor interested in a site because it’s consistent two step marketing. Get someone to do something, and he is likely to follow up on whatever you tell him to do next. So go and create a simple splash page now and use it for marketing channels like traffic exchanges, classified ads, pay per click ads etc. [continued…]

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Splash pages are uncannily effective when the situation calls for something less cluttered and more attention grabbing. For the traffic sources mentioned above, splash pages definitely fit the mold. Hire a graphic designer to create a snazzy graphic for you to use on your splash page. After all, the goal of your page is to capture immediate attention. You can even create a simple Flash movie or even include a video there. Fabian Tan is the author of the free 51 Page Report:”Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less. “Head over to to get your free copy now before it’s gone. : .

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How to Make A Web Site Without Any Technical KnowledgeThis article will teach you how to make a web site even if you don’t know any HTML, CSS or any other web design languages. The easiest way to get a web site up and running with minimal experience is to use an online site builder. Online site builders are web building software that are hosted on the internet. They can be used by total newbies to build web pages with minimal technical knowledge. Here are several reasons why you should consider using an online site builder to make a web site. WYSIWYGOnline site builders offer you a WYSIWYG (what you see is what you get) editing interface. This means that you need little or no html knowledge to begin using it. Everything is done visually. The site builder will then produce the necessary HTML code that will make up your website. Short learning curveWith online site builders, you can put together a website in very short amount of time. The process of building a website using online site builders is very easy to understand. [continued…]

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The process of building a website using online site builders is very easy to understand. You just go through a series of steps and supply the site builder with the information it asks for and it will set everything up for you. One button click publishingOne of the biggest problem a newbie has with making a web site is publishing it to the internet. With online site builders, you don’t have to worry about messing with FTP software to upload your webpages. Often, all you need to do is click on a “Save” or “Publish” button and your website is live on the internet for all to see. Variety of predesigned layoutsMost online site builders also comes with a variety of designs to choose from. This gives you that professional look instantly. Without you having to learn the fine points of creating great looking sites. Minimal requirementsSince it’s web based, all you need to use an online site builder is a web browser and an internet connection. You don’t have to worry about downloading programs and installing them. You can access an online site builder from any computer and you will always have access to the latest features. [continued…]

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Now, how do you gain access to an online site builder. Most good web host provide a basic site builder with their services. Though very basic, you can still make a decent web sites with it. I would recommend you sign up for specialized site builder. These site builders specializes in building a specific type of website. You have online site builders that build content sites, some that build ecommerce sites and others that build multimedia sites. So, it really depends on what type of site you’d like to build. Either way, online site builders are a great way for newbies to learn how to make a web site without any technical knowledge. Bina has helped many newbies build their own website. Check out her blog for some non techie web site building tips & tutorials. : .

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Tips for Building a Successful WebsiteIn order to truly profit from the internet, one needs a website. There are many programs available that offer free websites but these will not bring about the profit that most people truly desire. What makes the free websites so unsavory is their cookie cutter appearance. All these websites are exactly alike visually and most carry the same content. Original content is what sells best on the internet. For this reason, potential internet marketers should make their initial investment in a domain name. Before selecting a domain name, however, research must be conducted to determine the best items to sell. The way that search engines find websites is with their keywords. By selecting a domain name that is laden with keywords, that site will be more highly indexed by the web crawlers. [continued…]

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By selecting a domain name that is laden with keywords, that site will be more highly indexed by the web crawlers. For this reason, a product needs to be selected in order to appropriate the best domain name for that product. After a product has been selected and a domain name purchased, content needs to be added to the site. Make sure to use appropriate headers that are short, sweet, and full of keywords. Make the site user friendly and visually pleasing. Products should be on the site next. As stated in the beginning, original content is best. However, developing your own content can incur cost and time. If just starting out, you can sell other people’s product to get your business started. [continued…]

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After products are placed, make sure to make your site viral by placing a tell a friend feature on the site. This will help to drive more traffic to the site with little effort on your part. Also add an email capture function, and forum if possible. The email capture will help to build a list of potential customers whether you have made a sale to them yet or not. The forum option will bring repeat visitors to the site. These are just a few ways to make your site successful and profitable. For more affiliate marketing tips, visit my blog at Feel free to distribute this article in any form as long as you include this resource box. You can also sign up at my website: online. us: .

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Essentials Of Web DevelopmentHere are essential things that you have to understand in web development. 1. Web appearance and UsabilityMost newcomers often think that appearance of web site is the measurement of how it will fare in terms of traffic and visitors visiting the site but this premise is not totally true. Yes, appearance is really important in web design but it is not the sole measurement of success of a site. Of course it will not be good to see if the site is shabby and not maintained properly but aside from appearance, you have to consider the usability of each content and links that you have posted there. If example you posted large beautiful image but it is unrelated to content of your site, do you think your reader will appreciate that. No, viewers will likely appreciate a relatively small image related to your content than an image that is totally unrelated no matter how pretty it is. Usability is a key in web design. Do not just put pretty but totally unnecessary images. All images and links should be useful to your site. If you are building a portfolio, post only related sample projects that you have previously work and you don’t have to mention the projects that you did not accept. [continued…]

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If you are building a portfolio, post only related sample projects that you have previously work and you don’t have to mention the projects that you did not accept. If you want use the site to sell products, it will be better if you describe them in brief and concise way and avoid unnecessary description. 2. PurposeWhat is the purpose of your web site. Do you want to earn additional income. Do you want to use the site to display your portfolio. Or do you want to sell and trade goods. Purpose will likely to give you the design that you need. If you are a member of affiliate marketing, then you have to post marketing ads to your site to generate income through pay per click method. If you are designing a web site to use it as your portfolio, then you have to post there your resume and sample projects that you have done in the past. If you would like to sell or trade goods, then you can have to post all your products, pricelist and payment options in the web site. [continued…]

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3. InformationInformation enriched websites are the ones who always get new visitors everyday. There are many web sites being launched in the Internet everyday but not all these web sites will offer new and updated information everyday or every week. Most of these web sites will likely to offer the same articles and tidbits for the rest of the year. If you don’t update your site often, your visitors will likely to loose interest in visiting your site, as there will be another site to offer new and more exciting articles and contents. Competition is hard in web sites that is why you have to keep it updated to current new trends and new information to make them return to your site. You can consider weekly newsletter as part of your web design. This is one way to keep your site interesting and informative to readers. Graduating in 2003 in Business and Information Technology Jonathan Popoola has since become an expert in web design Cheltenham and web design Gloucestershire. Visit my site for more information on webdesign and also information on graphic design in Cheltenham. : .

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Website Optimization Site Working Okay. How’s your website, then. I’m not asking whether it’s a good site or not, but what its performance is like. Is it slow to load. Does it have problems with certain web browsers. Occasionally you’ll find that code working perfectly on, say Internet Explorer, doesn’t work with Firefox. And vice versa. Any coding problems. How should I know. Who. who cares. I hear you ask. [continued…]

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I hear you ask. Because it’s important. You only have seconds tenths of seconds, even to make an impression on people who come to your site. If the site isn’t working, has dead links or some old code that doesn’t work and leaves the site with blank areas, you can bet your life those lovely, potential customers will click away at the drop of a pixel. And more than likely they’ll be clicking away to the welcoming site of one of your competitors. Wake up and smell the Mugicha. After reading this post you no longer have any excuses for not knowing. There’s a website I often turn to when I want to see how my own site is doing, performance wise. It makes for uncomfortable reading sometimes, because it doesn’t hesitate to tell me stuff I don’t particular want to hear the site’s too heavy, too many images, too many elements, you’ve failed at life, you’re a bad, bad person. et depressing cetera. But it’s well worth it. I have no connection whatsoever with the owners of the site and this isn’t an affiliate link, so click in confidence. [continued…]

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Here it is:in the full address of your website and have a look at what it says. Pretty eye opening stuff, eh. You didn’t realise it was that bad, did you. . I’m not particularly interested in contacting the owners of the site to ask for their optimization services, but the results I get when I check my site are very interesting. Useful, too. Oh, and completely free. Check it out. You’re very welcome to reprint any of my articles on your website and/or newsletters free of charge, provided:* you don’t change the article in any way* you include the writing credit below (including all website links)Daniel O’Connor is a website copywriter, advertising copywriter and marketing copywriter using the name Daniboy. He can be contacted in the UK on +44 1892 518269 or at mail@daniboy. com Visit for further details of his services, including bespoke article writing, and more free reprint articles. Check out his business blog at Source: .

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The Best Website CounterAs the Internet continues to grow in popularity and billion of users access it a day endlessly surfing one website to another, a relatively small but significant percentage of those people are creating their very own websites. Statistically, there is an average of one hundred thousand new websites per day. With so many websites being created per day and so many more potential visitors to attract, to know just how many visitors your website is pulling is important to know for any webmaster. That’s where a good performing, reliable and dependable website counter comes into play. No one wants to be given bad information and having a website counter that generates inaccurate data will do just that. So which website counters are reliable. Which ones are dependable and trustworthy. Well now that you know that not every website counter is worth placing on your website, to find a good one you must look the company or the organization that created the website counter. There are many website counters that are created by no name, incredible people, companies and organizations. Just because those people offer a website counter for free, does not mean that it is reliable. It could be just free junk. Look at the website, the company, the people who are offering the website counter and make a judgment call on whether it is wise to use their website counter. A free website counter should not automatically make you want to use it. [continued…]

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So what is the best website counter. One of the most reliable and most trustworthy website counters available so far is the Google Analytics service. Google Analytics is the best website counter because it is very reliable, dependable and trustworthy. It will give you accurate data and it is very user friendly. Its no coincidence that Google Analytics is owned and operated by Google incorporated. If you didn’t know, Google is a search engine and so much more. Google is one of the most wealthiest and credible corporations on the planet Earth. With billions of dollars rushing into their wallets per year, Google is a massive empire with worldwide respect. So with so much at stake, will Google risk their respect by creating an average service such as Google Analytics. No, if they are going to create a service available for the general public, then they are going to give it their best. With billions at their disposal and endless resources, Google is more than capable of creating an amazing service. Google Analytics is also so much more than a mere website counter, capable is of giving you various stats at a click of a mouse. How long on average are your visitors staying on your website. [continued…]

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Don’t know. Google Analytics can tell you that a so much more. In fact with so much information, Google Analytics can get slightly confusing. But with a dedicated support team just waiting for your questions, Google Analytics quickly propels itself into a legendary service. Also with full video tutorials like GlyticVideos, anyone can master the Google Analytics service overnight. Ah and I almost forgot, did you know that Google Analytics is 100% absolutely free. But to be able to fully use Google Analytics you have to master the service. That’s where GlyticVideos comes in. After that, all I can say is, checkmate. Go To GlyticVideos and master the Google Analytics service today. If you want to promote the GlyticVideos course and make some money doing it, visit the GlyticVideos Affiliates Page. The Best Google Analytics Tutorial ever. : .

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14 Usability Tips for Login and My Account PagesSites that require users to log in to access certain information and/or purchase products add an additional layer of potential complication to the usability process. To avoid potential visitor confusion and the possibility for errors, it is important that any login process requires little or no thought on the part of the site visitor. Once logged in, you must be sure that visitors are able to find the information they want and expect to find. My Account pages need to provide visitors with access and ability to view and change personal information, as necessary. Login AccessAccess to any login page (or the login form itself) should be available consistently across all pages of the site. Be sure the form or link is obvious and easily differentiated from other areas of the web page. SecurityIf the information behind your login contains sensitive data, you need to use the appropriate security protocols, assuring visitors that that you take their information’s security seriously. RegistrationIf visitors are not already registered a link to a new user registration form should be present. It’s also smart to have a global link to “register” for any new visitors to the site. Account benefitsNon registered visitors should be treated to benefits of account registration. This information should be located on the same page as the new user registration form. Lost passwordAll login forms should contain an option to reclaim passwords and/or username should they have been forgotten. [continued…]

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Lost passwordAll login forms should contain an option to reclaim passwords and/or username should they have been forgotten. This information must also be passed securely. Remember meYou can provide additional convenience (though less security) by giving visitors the option of checking a “remember me” box which will allow them to stay logged in indefinitely. PrivacyProvide a link to your sites privacy information/policy near the login form submit button or email field. This gives your visitors confidence that you will treat their information with respect. StatusThe visitor’s “logged in” status should be displayed at all times with a ready access to logout at their convenience. When additional security is necessary it’s a good idea to automatically log them out after a set period of inactivity. Change infoOnce logged in, visitors should have access to change their user information, including usernames, passwords, contact info, payment details, etc. Change confirmationOnce the visitor has submitted their information to be changed, provide a confirmation screen that shows the old and new info. This prevents errors and helps insure information remains accurate. Financial detailsProvide links to relevant financial information such as transaction history, invoices, balances, payment methods, etc. Provide printable version of this information. [continued…]

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Up sell opportunitiesVisitors that are logged in provide you an interested, captive audience. Consider discreetly utilizing up sell opportunities without being overbearing. Subscribed servicesProvide visitors access to the information/services to which they are subscribed. Also provide additional subscription options, if applicable. Information managementAllow users to change the way they receive information, providing alternate methods such as snail mail, HTML or text based emails or to turning off communication entirely. When visitors create an account with you they are making a commitment to you to enjoy the services or information that you provide. It’s important not to let the usability process break down after visitors are committed. In fact, it’s even more important to treat registered visitors respectfully and appropriately, ensuring they have access to the information they need. This develops long term relationships and keeps them coming back. Stoney deGeyter founded Pole Position Marketing in 1998 working from a home office and has since turned it into a leading search engine marketing business with a small team of seasoned Reno SEO marketing experts. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy on how Pole Position marketing helps their clients expand their online presence and improve online conversion rates. : .

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